TruGreen “Ultimate Backyard Makeover” Sweepstakes
Official Rules

NO PURCHASE NECESSARY TO WIN OR PARTICIPATE.

HOW TO ENTER: There are two ways to enter the TruGreen “Ultimate Backyard Makeover” Sweepstakes: (1) Online: Visit www.trugreen.com/sweepstakes and complete the online entry form, including your name, full address, day and evening phone and e-mail address. You will be required to accept the official rules prior to submitting your entry (which you will have the opportunity to review). (2) Mail: Print your name, full address, daytime and evening phone numbers, age, e-mail address and TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES on a 3”x5” card and mail to: TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES, P.O. Box 511425, New Berlin, WI 53151.

GRAND AND FIRST PRIZE DRAWING: Grand and First Prize drawings will be held on or about October 22, 2010 from among all eligible online, mail and Bonus entries received. See details on Bonus Entry Opportunities below.

WEEKLY PRIZE DRAWING: In addition to the Grand and First Prize drawing, there will be thirty-five (35) prizes awarded on a weekly basis. One (1) Weekly Prize, a $500 Lowe’s gift card, will be awarded each week during the Promotion Period. Online and mail entries must be received by 11:59 pm on the Entry Deadline date (see figure 1 below) to be included in that week’s drawing. Weekly prize drawings will be conducted on the Friday following each entry deadline. Entries will roll-over to subsequent Weekly Prize drawings. Bonus entries will not be eligible for Weekly Prize Drawings.

All drawings will be conducted in accordance with these Official Rules on Sponsor’s behalf by GMR, an independent judging organization whose decision on all matters related to the Sweepstakes are binding and final. Odds of winning depend on the number of eligible entries received. 

Figure 1

BONUS ENTRY OPPORTUNITIES: You may earn Bonus Entries in two ways: (1) Obtaining a free, no-obligation lawn care quote (new customers) or receiving additional information on TruGreen products and services (existing customers) and (2) Telling-a-Friend via e-mail. Bonus Entries are eligible only for the Grand and First Prize drawings; they are not be eligible for Weekly Prize drawings. See details below.

1. Lawn Care Quote or Additional Information on TruGreen products and services:  You may receive ten (10) bonus entries by agreeing to a free, no-obligation lawn care quote, either online, being contacted by a TruGreen representative or by requesting additional information on TruGreen products and services. Limit one (1) quote per household during the Promotion Period. You may obtain the quote by (1) Online (you will be presented with the opportunity for an online quote during the entry process), (2) Phone (you will be contacted by a TruGreen representative) or (3) Mail To request a quote by mail, complete a 3” x 5” card with your name, full address, day and evening phone, e-mail address (optional) and consenting to being contacted by a TruGreen representative with the words “ Contact me for a free, no obligation quote.”  Mail the card by October 15, 2010 to: “TruGreen Sweepstakes and Quote Request,” P.O. Box 511425, New Berlin, WI 53151. You will be contacted by a TruGreen representative over the phone to discuss your lawn care needs and obtain a quote. Upon receiving the quote, you will receive ten (10) bonus entries into the Grand and First Prize Drawing.  To obtain 10 bonus entries without obtaining a quote,  print your name, full address, day and evening phone numbers, age and e-mail address and TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES QUOTE BONUS ENTRY on a 3”x5” card and mail it to: TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES, P.O. Box 511425, New Berlin, WI 53151. All mail-in bonus entries must be postmarked by October 15, 2010 and received by October 22, 2010. Limit ten (10) quote bonus entries per household, regardless of bonus method used.

2. Tell-A-Friend: You may receive up to ten (10) bonus entries by emailing friends/family about the Sweepstakes during the Promotion Period.  During the online registration process, you will be invited to email up to ten (10) friends/family who would be interested in receiving information from TruGreen. You will be required to initiate the email to each friend/family, and use email text provided by Sponsor that will include an invitation to participate in the TruGreen Ultimate Backyard Makeover Sweepstakes as well as an opt-in to receive information from TruGreen. You will receive one (1) bonus entry for each valid and confirmed email address, maximum ten (10) per entrant.  To obtain 10 bonus entries without a Tell-A-Friend obligation, print your name, address, daytime and evening phone numbers, age and e-mail address and TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES TELL-A-FRIEND BONUS ENTRY on a 3”x5” card and mail it to: TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES-TELL A FRIEND BONUS, P.O. Box 511425, New Berlin, WI 53151. All mail-in bonus entries must be postmarked by October 15, 2010 and received by October 22, 2010. Limit ten (10) mail-in bonus entries per household, regardless of bonus method used.

The maximum number of Bonus Entries per household is 20, comprising a maximum of 10 for the lawn care quote/additional information feature and 10 for the tell-a-friend feature (or respective mail-in opportunities).

PRIZES AND APPROXIMATE RETAIL VALUES: One (1) Grand Prize: $30,000 in Lowe’s Gift Cards (intended to be used toward a Backyard Makeover and awarded as multiple gift cards in denominations totaling $30,000 in value). Lowe’s® Gift Cards are subject to state and federal regulations, are redeemable for merchandise only unless prohibited by law, and cannot be used to make payments on any charge/credit account. Lowe’s® Gift Cards may not be redeemed online and have no expiration date.  Sponsor will also present the Grand Prize winner with a single cash “gross-up” payment of $15,454.55 which is intended to help defray the cost of the taxes related to the Grand Prize Gift Cards.

Total Approximate Retail Value of Grand Prize, including the gross-up payment, is $45,454.55.

Fifty (50) First Prizes, each a $1,000 Lowe’s® Gift Card.  Lowe’s®  Gift Cards are subject to state and federal regulations, are redeemable for merchandise only unless prohibited by law, and cannot be used to make payments on any charge/credit account. Lowe’s® Gift Cards may not be redeemed online and have no expiration date. 

Thirty-five (35) Weekly Prizes: each a $500 Lowe’s® Gift Card. Lowe’s®  Gift Cards are subject to state and federal regulations, are redeemable for merchandise only unless prohibited by law, and cannot be used to make payments on any charge/credit account. Lowe's® Gift Cards may not be redeemed online and have no expiration date. 

Total ARV of all prizes to be awarded is $112,954.55.

Taxes on a prize are the sole responsibility of the winner. Prizes are non-transferable and no substitution or cash equivalent is allowed except in Sponsor’s sole discretion.  Sponsor reserves the right to substitute prizes of the same approximate retail value.  Prize consists only of items specifically listed as part of the prize. Certain conditions and restrictions may apply. All costs and expenses not specified herein, related to any prize, incurred by accepting the prize are the sole responsibility of the Winner.  Odds of winning depend on the number of eligible entries received.

WINNERS: Potential Weekly Prize winners will be notified by phone, overnight express delivery, or mail to the number/address indicated on the entry on or about four (4) business days following the weekly drawing. Potential Grand and First Prize winners will be selected in a random drawing on or about October 22, 2010. Potential Grand and First Prize winners will be notified by phone, overnight express delivery, or mail to the number/address indicated on the entry (at TruGreen’s discretion) on or about four (4) business days following drawing date.  If any notification or prize is returned as undeliverable, original winner will forfeit prize in its entirety and an alternate winner will be selected.  Potential Grand and First Prize winners will be required to sign an affidavit of eligibility and mutually-acceptable liability release and publicity release within five (5) calendar days after notice is received or the prize will be forfeited in its entirety and an alternate winner will be selected.  Award of prizes and confirmation of winners is contingent upon potential winner’s qualification and compliance with all Official Rules.  Alternate winners, if needed, will be selected in a similar random drawing from among the remaining eligible entries.  Weekly Prizes will be shipped approximately 4-6 following Weekly Prize drawings. Grand and First Prizes will be shipped approximately 4-6 weeks after the conclusion of the Sweepstakes. Except where prohibited, acceptance of a prize constitutes winner’s consent that their name, likeness, voice and/or biographical data may be used in any medium for advertising and promotional purposes without limitation and without additional notice, compensation or consent. 

REGISTRATION: If for any reason the Sweepstakes, including the online portion, is not capable of running as planned, including disruptions caused by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other cause that corrupts, affects or compromises the administration, security, fairness, integrity, proper conduct or intended play of the Sweepstakes, Sponsor reserves the right at its sole discretion to disqualify any individual Sponsor or GMR deems responsible and Sponsor further reserves the right to cancel, terminate, modify or suspend the Sweepstakes, and substitute an appropriate alternate method of prize award selection.  Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications failure, theft, destruction or unauthorized access to, or alteration of, entries, including any erroneous appearance of qualification for a prize.   Sponsor is not responsible for any problem or technical malfunction of any telephone network or lines, computer online systems, servers or provider, computer equipment, software, failure of any e-mail or entry to be received by Sponsor due to technical problem or traffic, congestion on the internet or at any web site, or any combination thereof, including any injury or damage to participant's or any other person's computer related to or resulting from participation or downloading any materials in this Sweepstakes.  WARNING:  ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.  Sweepstakes entries generated by a script, macro or other mechanical or automated means are ineligible and will be disqualified.  All entries must include a valid e-mail address for the entrant.  In the event of dispute as to the identity or eligibility of a winner based on an e-mail address, the winning entry will be declared made by the “Authorized Account Holder” of the e-mail address submitted at the time of the entry.  The “Authorized Account Holder” is the person to whom the applicable Internet service provider or other organization (such as business or educational institution) has assigned the e-mail addresses for the domain associated with the submitted e-mail address.

RELEASE OF LIABILITY: By entering, entrant agrees to accept and abide by the rules of this Sweepstakes and agrees that any dispute with regard to the conduct of this Sweepstakes, rule interpretation or award of prize, shall be resolved by GMR, whose decision shall be binding and final.  By participating, entrant agrees to release and hold harmless TruGreen, Lowes, GMR, promotional retail partners and each of their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors, and the officers, directors, employees, agents and representatives of any of the above organizations from any injury, loss or damage to person, including but not limited to death or property damage due in-whole or in-part, directly or indirectly to the acceptance, use, or misuse of a prize, participation in any Sweepstakes-related activity, or participation in the Sweepstakes.  Sponsor is not responsible for any typographical or other error in the printing of this offer, administration of the Sweepstakes or in the announcement of prizes, including such error as may give an erroneous indication that a prize has been won.  In the event the Sponsor is prevented from continuing with this Sweepstakes, or the integrity and/or feasibility of the Sweepstakes is undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, or other cause not reasonably within the Sponsor’s control (each a “Force Majeure” event), the Sponsor shall have the right, in its  sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without notice or further obligation.  If the Sponsor, in its discretion, elects to abbreviate the Sweepstakes as a result of a Force Majeure event, the Sponsor reserves the right, but shall have no obligation, to award the prize from among all valid and eligible entries received up to the time of such Force Majeure event.  All entries are the property of the Sponsor and are not returnable. 

WINNERS LIST:  For a list of winners, send a self-addressed, stamped envelope postmarked by November 30, 2010 and received by December 7, 2010: to: TruGreen “Ultimate Backyard Makeover” Sweepstakes Winners List, 5000 South Towne Drive, New Berlin, WI  53151.

SPONSOR:  The Sweepstakes is sponsored by TruGreen Limited Partnership 860 Ridge Lake Boulevard, Memphis, TN 38120 and administered by GMR Marketing LLC, 5000 South Towne Drive, New Berlin, WI, 53151.